Why I Stopped Pushing Families — And Started Leading Them.

There’s a moment you don’t expect when you start doing this kind of work — the moment when being a “helper” or a “pusher” isn’t enough anymore.

For a long time, I pushed.

In senior living sales, I pushed families to make fast decisions.

In home care, I pushed social workers and discharge planners to give my agency a chance.

I pushed because I believed that moving people — fast — was what made the difference.

But lately, something in me has shifted.

Now, I’m learning that real impact doesn’t come from pushing.

It comes from guiding.

Not long ago, I sat with a family whose situation was deeply unfair.

An aging couple, both facing serious health issues, caught in a system that had no good answers for them.

It made me angry — and honestly, it still does.

Angry that our care systems are so broken.

Angry that people who deserve dignity are reduced to scrambling for scraps of help.

But when I left that meeting, I realized something important:

I wasn’t riding an emotional high.

I wasn’t crushed with sadness either.

I was neutral.

Neutral because I wasn’t there to save the system.

Neutral because I wasn’t there to push the family.

I was there to guide them — through grief, through impossible choices, through whatever came next.

Learning to guide instead of push hasn’t been easy.

It’s quieter.

It’s slower.

It’s less about winning, and more about standing still while the storm passes through — and still being there when it does.

But it’s the kind of work I believe in now.

Because families don’t need another person pushing them around.

They need someone steady.

Someone honest.

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Senior Living is Sexy: Redefining Aging with Power and Joy