“There’s a Place for Everyone”—But What Happens When You Start Telling the Truth?

In senior care, we used to say:

“There’s a place for everyone.”

It was a comfort to families—and often, a comfort to ourselves. Because no matter how complicated the case, no matter how overwhelmed the family, we believed there was a path forward. A place where their loved one could land safely.

And for a while, that felt true.
There was more availability. More options. More room to figure things out on the fly.

But lately, I’ve been sitting with a harder truth.

There may still be places, but access is quietly becoming a privilege. Costs are rising. Staff are burning out. Medicaid doesn’t always move fast enough. The facilities that work best for families often can’t serve them without private pay—and that’s not a judgment. It’s reality.

I still believe in the heart of this industry.
I work alongside incredible assisted living teams—good people doing hard work every day. I refer to them. I support them. I know how deeply they care.

But I’ll be honest: when I started telling the truth publicly—about what’s working and what’s not—something changed.

The collaboration that once came so easily… slowed.
Some conversations got quieter. Some doors felt less open.

And I get it.
Speaking up challenges systems. It invites scrutiny. It makes people wonder if you’re still “on their side.”

Let me be clear:
I am.
I always have been.

But I’m also on the side of the families who are overwhelmed, under-resourced, and just trying to do the right thing without going broke or breaking down.

So I sit in the middle now—with love for the industry and loyalty to the truth.
Still helping families. Still walking with them. Still pointing toward the places where they can land with dignity—even when the system makes it hard.

And to my partners in this work—especially those still willing to collaborate: thank you. I see you. I miss the ease of what we used to have, but I haven’t stopped believing in what we can build together.


📞 Need help navigating care for an aging loved one? Book a free 30-minute Care Clarity Call:
👉 https://calendly.com/kaitlyn-80/30min

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The Four Non-Negotiables in Senior Care

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Boundaries, Business, and Building Something Better